A little about our Owner:

A little about our Owner:

Who am I, and how did I get here?  


I am the wife to an amazing husband, and blessed to be a stay at home mom of 3 energetic boys and a precious daughter. Karisma Boutique has been a part of my life since it’s doors opened in late 2012. My weekly shopping consisted of countless stops at Karisma Boutique with my daughter, Amaya. My memories of her and Karisma are now and will always be more precious than words could ever express. We loved what Karisma and what its owner, Katie, brought to Aberdeen, South Dakota. It had unique, one of a kind fashion that our "small town" was lacking.

Tragedy hit our family in late October when our 10 month old daughter was killed in a tragic accident. My world was shattered, my heart broken, and my life turned upside down. Not long after that fateful day, we found out Karisma’s owner, Katie, was moving. I never imagined I would own a boutique (even though I loved to shop), until the thought crossed my mind that this cute, trendy boutique might close. Aberdeen finally had something that previously so many of us had gone out of town to get. How could I lose this place which held such special memories for me and my daughter?

Needless to say, my husband and I thought this would be a good venture for our family; both to keep my mind occupied and to provide a starting point for a new normal without Amaya. This would help the healing of myself, my husband, my sister and my mom, who all have spent and continue to spend countless hours focusing on Karisma. We moved into our larger space at 305 S Main in 2014. We have created a place for women and more recently, men to shop. A place to enjoy coffee, wine, beer and other specialty drinks while enjoying the company of their friends. 

We look forward to creating an “experience” that can be for you what it has been for me. We have a dedicated meeting space to have group parties and events and, we have created a delivery service to brighten anyone’s day (no matter the occasion) and we affectionately refer to it as our Karisma Kiss💋. We will strive to offer impeccable fashion, great customer service, personalized care, sizes, and prices for everyone. I hope you can be a part of this new chapter of our ongoing Karisma Story. We truly, truly appreciate your business and friendship. Come see us @ 305 S. Main. ❤️


Karisma Boutique... More Than A Store, A Story.



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